Fundamenstrals by Funda Brands
Embracing the Cycle: Towels That Champion Your Comfort
Crimson Cloth, where towels go beyond the ordinary to become symbols of strength and elegance, supporting all blood-borne conditions like, menstruation, postpartum, and fibroids. Crafted from 100% cotton, bleach-resistant, and thoughtfully designed to mimic the color of blood, these towels redefine menstrual care with unmatched comfort and resilience.
Crimson Cloth transform hygiene into an act of empowerment, celebrating confidence and care every day.
Based in Chicago, Fundamenstrals is redefining women’s personal care with innovation, dignity, and empowerment at its core. What began as a mission to transform the menstrual experience has grown into a line of thoughtful essentials, including our signature 100% cotton towels designed to resist discoloration and last through repeated use.
We’re also expanding with a gentle foam body wash created for younger audiences, bringing confidence...
At Fundamenstrals, we’re reimagining menstruation with freshness, inclusivity, and confidence. Our goal is to replace stigma with empowerment—creating products and a community that support teens, young adults, and women through every cycle.
Our 100% cotton towels are designed to last, featuring bleach-resistant technology that keeps them vibrant and reliable wash after wash. More than a product, they’re a symbol of comfort, dignity, and ...
Fundamenstrals was born from a personal journey through the challenges and stigma of menstruation—once marked by embarrassment, now fueled by purpose. What began as frustration became a mission to create care rooted in dignity and empowerment.
We developed a better solution: a 100% cotton towel, intentionally matching the color of our flow, with bleach-resistant technology designed for durability, comfort, and confidence through every cy...
Beyond Menstruation

Supporting Diverse NeedsAt Fundamenstrals, our initial focus may have been on menstruating females, but we recognize that various conditions extend beyond this demographic. Our sensitivity extends to individuals facing challenges such as hemorrhoids, ulcerative colitis, diverticulitis, colon cancer, rectal prolapse, and proctitis, among others. These conditions, like menstruation, can involve bleeding, and our towels offer support and dignity in such circumstances.
